Theatre
Theatre
Theatre
Wednesday, January 1, 2025
Wednesday, January 1, 2025
Wednesday, January 1, 2025
Cuatro Elementos: theatre, workshops, and instant sales
Cuatro Elementos: theatre, workshops, and instant sales
Cuatro Elementos: theatre, workshops, and instant sales
Written by:
Julian Neuss
3 minutes
3 minutes
3 minutes
Mar del Plata: own domain, 3D seating map, and an app that centralizes shows, workshops, and exhibitions in the top-3 theatre on Google
In this post:
Section
Section
Section
Introduction
With over 15,000 followers and a 4.7★ rating that places it among the top three theatres in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops, and exhibitions all under one roof. By migrating from Alternativa Teatral to Fanz, they achieved sales on their own domain, instant liquidity, and an app that centralizes their entire program.
The challenge: a diverse lineup with a limited panel
Pain point with Alternativa | Fanz solution |
|---|---|
External branding, low SEO | espaciocuatroelementos.com + Google top 1 |
Funds held for weeks | Mercado Pago payments, instant funds |
No 3D seating map | Interactive seat map |
Single panel for plays, no space for workshops or exhibitions | Event, course, and gallery modules in one app |
No remarketing or upsells | AI bot: +28% sales for midweek shows |
Features that make the difference
Full agenda: plays, seminars, and exhibitions created in 3 minutes with templates.
3D seating map: seat and classroom selection; inquiries reduced by 70%.
Automatic upsell: when buying a play, a related event is suggested.
Producer and teacher panel: live box office reports and student lists.
Liquidity: funds available instantly for set design and fees.
Results in 8 weeks
Metric | Before | With Fanz | Impact |
|---|---|---|---|
Payment conversion | 83% | 97% | +14 pp |
Purchase time | 2 min | 40 s | 3× faster |
Average occupancy | 68% | 92% | +24 pp |
Workshop enrollments | Manual | +120 online | Full digitalization |
Sales from remarketing | 0 | +28% | New channel |
Testimonio
“Now everything lives in our app: tickets, workshops, and exhibitions. I get paid instantly, have my own website, and Fanz’s technology fills the shows. There’s no going back!”
— Pablo Alvarez Marchini, Director of Cuatro Elementos
Introduction
With over 15,000 followers and a 4.7★ rating that places it among the top three theatres in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops, and exhibitions all under one roof. By migrating from Alternativa Teatral to Fanz, they achieved sales on their own domain, instant liquidity, and an app that centralizes their entire program.
The challenge: a diverse lineup with a limited panel
Pain point with Alternativa | Fanz solution |
|---|---|
External branding, low SEO | espaciocuatroelementos.com + Google top 1 |
Funds held for weeks | Mercado Pago payments, instant funds |
No 3D seating map | Interactive seat map |
Single panel for plays, no space for workshops or exhibitions | Event, course, and gallery modules in one app |
No remarketing or upsells | AI bot: +28% sales for midweek shows |
Features that make the difference
Full agenda: plays, seminars, and exhibitions created in 3 minutes with templates.
3D seating map: seat and classroom selection; inquiries reduced by 70%.
Automatic upsell: when buying a play, a related event is suggested.
Producer and teacher panel: live box office reports and student lists.
Liquidity: funds available instantly for set design and fees.
Results in 8 weeks
Metric | Before | With Fanz | Impact |
|---|---|---|---|
Payment conversion | 83% | 97% | +14 pp |
Purchase time | 2 min | 40 s | 3× faster |
Average occupancy | 68% | 92% | +24 pp |
Workshop enrollments | Manual | +120 online | Full digitalization |
Sales from remarketing | 0 | +28% | New channel |
Testimonio
“Now everything lives in our app: tickets, workshops, and exhibitions. I get paid instantly, have my own website, and Fanz’s technology fills the shows. There’s no going back!”
— Pablo Alvarez Marchini, Director of Cuatro Elementos
Introduction
With over 15,000 followers and a 4.7★ rating that places it among the top three theatres in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops, and exhibitions all under one roof. By migrating from Alternativa Teatral to Fanz, they achieved sales on their own domain, instant liquidity, and an app that centralizes their entire program.
The challenge: a diverse lineup with a limited panel
Pain point with Alternativa | Fanz solution |
|---|---|
External branding, low SEO | espaciocuatroelementos.com + Google top 1 |
Funds held for weeks | Mercado Pago payments, instant funds |
No 3D seating map | Interactive seat map |
Single panel for plays, no space for workshops or exhibitions | Event, course, and gallery modules in one app |
No remarketing or upsells | AI bot: +28% sales for midweek shows |
Features that make the difference
Full agenda: plays, seminars, and exhibitions created in 3 minutes with templates.
3D seating map: seat and classroom selection; inquiries reduced by 70%.
Automatic upsell: when buying a play, a related event is suggested.
Producer and teacher panel: live box office reports and student lists.
Liquidity: funds available instantly for set design and fees.
Results in 8 weeks
Metric | Before | With Fanz | Impact |
|---|---|---|---|
Payment conversion | 83% | 97% | +14 pp |
Purchase time | 2 min | 40 s | 3× faster |
Average occupancy | 68% | 92% | +24 pp |
Workshop enrollments | Manual | +120 online | Full digitalization |
Sales from remarketing | 0 | +28% | New channel |
Testimonio
“Now everything lives in our app: tickets, workshops, and exhibitions. I get paid instantly, have my own website, and Fanz’s technology fills the shows. There’s no going back!”
— Pablo Alvarez Marchini, Director of Cuatro Elementos
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