Turistearte: urban tours with own branding and instant payments

Written by:

Julian Neuss

3 minutes

street theatre tour through the streets of Buenos Aires

From Eventbrite to a unified website with branding, Mercado Pago, and communications that fill the largest street theatre company in the country

In this post:

Section

Introduction

With over 50,000 followers and recognized as the largest street theatre company in Argentina, Turistearte invites locals to rediscover Buenos Aires through performative walking tours. After struggling with Eventbrite — tickets on an external site and delayed settlements — they migrated to Fanz, gaining a single page with their own domain, instant payments, and a centralized communications system.

Limitations that slowed growth

Before (Eventbrite)	Now (Fanz)
Separate sites for info and tickets	turistearte.com.ar: content + sales
Diluted branding, weak SEO	Full brand identity, strong SEO
Funds held	Mercado Pago: instant money
Slow, manual scanning	QR validated in <1 s, minimal lines
Event emails copied manually	Segmented communications module (language, tour)

Fanz solution: everything in one platform

Own domain and design: landing page, blog, and checkout all in one place.
Custom fields: language preferences, reduced mobility, group size.
Instant funds to pay performers and guides right after each tour.
Metrics panel: occupancy by tour and automatic reviews 24h later.
Custom developments: event attendee communication module and personalized purchase confirmation email.

Results in 60 days

Indicator	Before	With Fanz	Impact
Payment conversion rate	76%	95%	+19 pp
Average purchase time	2 min 40 s	38 s	4.2× faster
Funds before tour	0%	100%	Immediate liquidity
Scan time per visitor	5 s	<1 s	5× faster

Testimonial

“Now we tell our story and sell on the same page; money comes in instantly and we notify route changes in one click. Fanz is the perfect partner to bring theatre to the streets.”
— Turistearte Team

Conclusion

With Fanz, Turistearte:

Unified website and ticketing under their own brand.
Removed payment friction with local Mercado Pago.
Sped up entry with ultra-fast QR validation.
Increased occupancy through automated remarketing and segmented communications.

Want to modernize sales for your urban experiences? Request a free demo and put your project in tourist mode… without lines or rejections.

Introduction

Limitations that slowed growth

Before (Eventbrite)	Now (Fanz)
Separate sites for info and tickets	turistearte.com.ar: content + sales
Diluted branding, weak SEO	Full brand identity, strong SEO
Funds held	Mercado Pago: instant money
Slow, manual scanning	QR validated in <1 s, minimal lines
Event emails copied manually	Segmented communications module (language, tour)

Fanz solution: everything in one platform

Own domain and design: landing page, blog, and checkout all in one place.
Custom fields: language preferences, reduced mobility, group size.
Instant funds to pay performers and guides right after each tour.
Metrics panel: occupancy by tour and automatic reviews 24h later.
Custom developments: event attendee communication module and personalized purchase confirmation email.

Results in 60 days

Indicator	Before	With Fanz	Impact
Payment conversion rate	76%	95%	+19 pp
Average purchase time	2 min 40 s	38 s	4.2× faster
Funds before tour	0%	100%	Immediate liquidity
Scan time per visitor	5 s	<1 s	5× faster

Testimonial

“Now we tell our story and sell on the same page; money comes in instantly and we notify route changes in one click. Fanz is the perfect partner to bring theatre to the streets.”
— Turistearte Team

Conclusion

With Fanz, Turistearte:

Unified website and ticketing under their own brand.
Removed payment friction with local Mercado Pago.
Sped up entry with ultra-fast QR validation.
Increased occupancy through automated remarketing and segmented communications.

Want to modernize sales for your urban experiences? Request a free demo and put your project in tourist mode… without lines or rejections.

Introduction

Limitations that slowed growth

Before (Eventbrite)	Now (Fanz)
Separate sites for info and tickets	turistearte.com.ar: content + sales
Diluted branding, weak SEO	Full brand identity, strong SEO
Funds held	Mercado Pago: instant money
Slow, manual scanning	QR validated in <1 s, minimal lines
Event emails copied manually	Segmented communications module (language, tour)

Fanz solution: everything in one platform

Own domain and design: landing page, blog, and checkout all in one place.
Custom fields: language preferences, reduced mobility, group size.
Instant funds to pay performers and guides right after each tour.
Metrics panel: occupancy by tour and automatic reviews 24h later.
Custom developments: event attendee communication module and personalized purchase confirmation email.

Results in 60 days

Indicator	Before	With Fanz	Impact
Payment conversion rate	76%	95%	+19 pp
Average purchase time	2 min 40 s	38 s	4.2× faster
Funds before tour	0%	100%	Immediate liquidity
Scan time per visitor	5 s	<1 s	5× faster

Testimonial

“Now we tell our story and sell on the same page; money comes in instantly and we notify route changes in one click. Fanz is the perfect partner to bring theatre to the streets.”
— Turistearte Team

Conclusion

With Fanz, Turistearte:

Unified website and ticketing under their own brand.
Removed payment friction with local Mercado Pago.
Sped up entry with ultra-fast QR validation.
Increased occupancy through automated remarketing and segmented communications.

Want to modernize sales for your urban experiences? Request a free demo and put your project in tourist mode… without lines or rejections.

Book your meeting today.

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