Introduction

Microtheatre venues need a purchase flow as agile as their 15-minute plays. The audience is used to choosing several shows, planning intervals for food, and coordinating schedules with friends. When the software doesn’t understand this logic, sales slow down and lines grow. This case study shows how a custom-built box office multiplied purchase speed by five, eliminated overselling, and put remarketing on autopilot.

The challenge: a theatrical model outside the mold

High-rotation format

• 6 rooms, 15-minute plays, and a maximum of 20 people per show.

• Audience buys 2 to 4 plays per night and combines free time for the bar-restaurant.

History of failed platforms

Platform #1

• Did not allow scanning printed tickets; access control was manual and slow.

• Metrics dashboard provided no value and didn’t display information as the company needed.

• Poor support: new features took months, and excuses were constant.

• No system for end-of-day cash closing.

In short, Tickethoy never managed to adapt to the short-play model.

Platform #2

Better, but still had:

• Occasional overselling of rooms.

• Confusing reports.

• Validation with irrelevant data that overwhelmed ticket booth staff.

• Slow development of new features.

• No system for end-of-day cash closing.

After months of testing, none adapted 100% to Microteatro’s format, causing lost sales and constant frustration.

The solution: customized box office with Fanz

Ultra-fast checkout

• Single cart that groups all plays and pays in one step with Mercado Pago.

• QR scanning at the door → validation in <1 sec.

Ticket booth panel

• Calendar view with real-time availability.

• Quick access to sales history and discount application.

• Ability to invite, print, or sell tickets in cart format directly from the panel (something NO ONE else offers).

• Interface that makes finding the “perfect combinations” easy, reducing customer service time from 122 seconds to 24 seconds.

Custom end-of-day cash closing

• Full functionality to monitor all cash registers to prevent fraud or money loss.

• Includes discounts, bigbox, and any other type of discount done outside the system to truly make life easier for administrators and centralize everything in one place.

Database and automated marketing

• Automatic reviews: email sent 24 hours after the event collects feedback on the bar, food, staff, restrooms, plays, etc.

• AI agent for remarketing: segments audiences and sends offers for new plays without extra staff.

Conclusion: tailored technology for agile theatre experiences

A generic platform is not enough for disruptive formats. With a box office designed for Microteatro:

• The audience buys quickly and without errors.

• Staff operates with less stress and greater accuracy.

• Revenue grows thanks to a no-line rotation and automated remarketing.

Do you run a high-rotation theatre and want to replicate these results? Request a free demo and take your box office to the next level.