Introduction

With locations in Palermo, San Isidro, and San Fernando and over 90,000 followers, Cinema² leads the open-air cinema scene in Argentina. After migrating from Passline to Fanz, they centralized all screenings at cinema2.com.ar, collect instant payments via Mercado Pago, and use automated remarketing that quadrupled expected summer sales.

The challenge: dispersion and lost sales

• External domain and branding: customers jumped between four different pages.

• Funds held: no capital for licenses and logistics.

• Confusing purchase process with dozens of films per venue.

• No social proof or reviews to boost decision-making.

• Slow support and no custom changes.

Fanz solution: everything in one place

• Own domain + SEO: cinema2.com.ar.

• Multi-venue catalog: filters by neighborhood, date, and genre; checkout in 40 seconds.

• Mercado Pago payments: card rejections drop to 3%.

• Reviews 24h post-show and visible ratings: builds trust.

• AI remarketing bot: sends cross-recommendations via email right after purchase.

• Live metrics panel: occupancy, weather, and sales per venue.

Results in 90 days

Testimonial

“We centralized all venues, get paid instantly, and Fanz’s technology fills shows that used to be half empty.”
— José Manuel Soneira Williamson, Founder of Cinema²

Conclusion

With Fanz, Cinema²:

• Strengthens its brand with its own domain and SEO.

• Removes payment friction and ensures instant liquidity.

• Simplifies the choice among dozens of films and venues.

• Boosts sales with visible reviews and automated remarketing.

Do you manage multiple shows or venues and want similar results? Request a free demo and discover how Fanz can scale your box office.