Introduction

Since 1963, The Suburban Players have been filling seats with English-language plays in Buenos Aires. However, their ticketing was still stuck on a generic platform that didn’t showcase their identity or offer the country’s most widely used payment method. Discover how they moved to selling tickets under their own brand, with a 3D numbered seating map and automated marketing, achieving sold-out performances every time.

The challenge: tradition without its own technology

Limitations of AlternativaTeatral

• Third-party domain and branding: the Suburban brand remained hidden.

• No 3D numbered seating map → confusion when selecting seats.

• No personalized analytics or reviews.

• No integration with Mercado Pago → card payment rejections.

• No automated email marketing → inactive audience.

Result: basic sales, little information, and weak customer loyalty.

The solution: all-in-one white-label platform

Domain, SEO, and bilingual

• Tickets sold at tickets.thesuburbanplayers.com with a custom design.

• Content indexed on Google in English and Spanish → stronger brand positioning.

Interactive 3D seating map

• Real-time seat selection from any device.

• Reduced box office inquiries by 60%.

Local payments and instant funds

• Native integration with Mercado Pago: 96% card acceptance rate.

• Automatic instant settlement → more cash flow for production.

Analytics + reviews + AI remarketing

• Live dashboards for sales and attendance.

• Review emails sent 24 hours after each performance.

• AI bot sends targeted campaigns, increasing new show sales by 35%.

Results after the first season

Testimonials: from the stage and the box office

“I’m almost 59 and not tech-savvy, but producing the play and tracking sales in real time was a breeze. What I value most is the flexibility: we needed to sell contribution bonds instead of tickets, and Fanz adapted it in days. Plus, no matter if it’s Monday or Sunday, answers arrive instantly.”
— Joe Elverdin, President of The Suburban Players

“For West Side Story we had over 500 people per performance, and I was terrified about check-in. With Fanz, it was ‘show the QR and done’: people were seated in seconds. Even our older audience, used to other systems, handled it quickly thanks to the team’s live support and the platform’s intuitive design.”
— Sylveen Smith, Secretary and Box Office Manager

Conclusion: tradition + technology, the winning formula

With Fanz, an amateur theatre with 60 years of history achieved:

• Brand positioning on Google with its own domain.

• A smoother purchase experience with 3D seating and local payments.

• Increased attendance and donations thanks to automated remarketing.

Do you manage a theatre or cultural club and want similar results? Request a free demo and turn your ticketing into a competitive advantage.