Cultural Center
Cultural Center
Cultural Center
Tuesday, December 31, 2024
Tuesday, December 31, 2024
Tuesday, December 31, 2024
Cultural center: events and memberships with your own brand
Cultural center: events and memberships with your own brand
Cultural center: events and memberships with your own brand
Written by:
Julian Neuss
5 minutes
5 minutes
5 minutes
Armoza BA: from Passline to own domain, instant payments, membership clubs, and reviews that improve every experience
In this post:
Section
Section
Section
Introduction
With karaoke, soccer, chess, and more than ten daily activities, Centro Cultural Armoza needed a system as dynamic as its schedule — and one that could also boost its new membership strategy. Fanz replaced Passline with sales on their own domain, instant payments, wine clubs managed on the same platform, and a review module that drives continuous improvement.
The challenge: dependence on Passline and zero loyalty
Main problems
Passline’s domain and branding → Armoza invisible in SEO.
Funds held until after the event.
No use of the database for remarketing or clubs.
No system for memberships or attendee feedback.
Slow support, no customizations.
The Fanz solution: total autonomy and a loyal community
Own domain and SEO
Sales at ccarmoza.com with Armoza’s visual identity.
First Google results: Instagram + white-label page.
Payments with Mercado Pago — instant funds
Daily cash flow to reinvest in food and show offerings.
Optimized multi-event schedule
Panel that schedules 10+ simultaneous activities in minutes.
Personalized reviews module
Survey sent 24h after the event covering music, food, bar, and service.
Weekly report guiding improvements — ratings already raised from 4.5 ★ to 4.8 ★.
Custom membership system
Club | Benefits managed by Fanz |
|---|---|
Membresía Armoza | Free entry to all events, 1 monthly tasting, 15% off food, drinks, and wines, birthday gift. |
Wines Club SILVER | Monthly box of 3 wines, 10% off purchases, and one free tasting. |
Wines Club GOLD | Monthly box of 6 wines, 15% off purchases, and one free tasting. |
Automatic signup and renewal by card → recurring revenue.
Discounts applied by scanning ID — zero manual work.
24/7 support and fast developments
Custom features delivered in 1–2 weeks.
Results in 90 days
Indicator | Before | After | Impact |
|---|---|---|---|
Event publishing time | 15 min | 3 min | 5× faster |
Payment conversion rate | 82% | 97% | +15 pp |
Funds before the event | 0% | 100% | Immediate cash flow |
Active members | 0 | 66 | New recurring revenue |
Testimonial
“We went from depending on Passline to having our own ecosystem: we get paid instantly, members sign up by themselves, and reviews tell us every week what to improve.”
— Hernán Armoza, Founder & Director
Conclusion
With Fanz, the largest cultural center in Buenos Aires:
Controls its brand and community with its own domain and membership clubs.
Gets paid in real time and finances improvements without waiting for settlements.
Listens to its audience with automatic reviews and acts on that feedback.
Sells out every event thanks to AI remarketing and an agile multi-event schedule.
Want the same independence and loyalty for your cultural space? Request a free demo and transform your box office in hours.
Introduction
With karaoke, soccer, chess, and more than ten daily activities, Centro Cultural Armoza needed a system as dynamic as its schedule — and one that could also boost its new membership strategy. Fanz replaced Passline with sales on their own domain, instant payments, wine clubs managed on the same platform, and a review module that drives continuous improvement.
The challenge: dependence on Passline and zero loyalty
Main problems
Passline’s domain and branding → Armoza invisible in SEO.
Funds held until after the event.
No use of the database for remarketing or clubs.
No system for memberships or attendee feedback.
Slow support, no customizations.
The Fanz solution: total autonomy and a loyal community
Own domain and SEO
Sales at ccarmoza.com with Armoza’s visual identity.
First Google results: Instagram + white-label page.
Payments with Mercado Pago — instant funds
Daily cash flow to reinvest in food and show offerings.
Optimized multi-event schedule
Panel that schedules 10+ simultaneous activities in minutes.
Personalized reviews module
Survey sent 24h after the event covering music, food, bar, and service.
Weekly report guiding improvements — ratings already raised from 4.5 ★ to 4.8 ★.
Custom membership system
Club | Benefits managed by Fanz |
|---|---|
Membresía Armoza | Free entry to all events, 1 monthly tasting, 15% off food, drinks, and wines, birthday gift. |
Wines Club SILVER | Monthly box of 3 wines, 10% off purchases, and one free tasting. |
Wines Club GOLD | Monthly box of 6 wines, 15% off purchases, and one free tasting. |
Automatic signup and renewal by card → recurring revenue.
Discounts applied by scanning ID — zero manual work.
24/7 support and fast developments
Custom features delivered in 1–2 weeks.
Results in 90 days
Indicator | Before | After | Impact |
|---|---|---|---|
Event publishing time | 15 min | 3 min | 5× faster |
Payment conversion rate | 82% | 97% | +15 pp |
Funds before the event | 0% | 100% | Immediate cash flow |
Active members | 0 | 66 | New recurring revenue |
Testimonial
“We went from depending on Passline to having our own ecosystem: we get paid instantly, members sign up by themselves, and reviews tell us every week what to improve.”
— Hernán Armoza, Founder & Director
Conclusion
With Fanz, the largest cultural center in Buenos Aires:
Controls its brand and community with its own domain and membership clubs.
Gets paid in real time and finances improvements without waiting for settlements.
Listens to its audience with automatic reviews and acts on that feedback.
Sells out every event thanks to AI remarketing and an agile multi-event schedule.
Want the same independence and loyalty for your cultural space? Request a free demo and transform your box office in hours.
Introduction
With karaoke, soccer, chess, and more than ten daily activities, Centro Cultural Armoza needed a system as dynamic as its schedule — and one that could also boost its new membership strategy. Fanz replaced Passline with sales on their own domain, instant payments, wine clubs managed on the same platform, and a review module that drives continuous improvement.
The challenge: dependence on Passline and zero loyalty
Main problems
Passline’s domain and branding → Armoza invisible in SEO.
Funds held until after the event.
No use of the database for remarketing or clubs.
No system for memberships or attendee feedback.
Slow support, no customizations.
The Fanz solution: total autonomy and a loyal community
Own domain and SEO
Sales at ccarmoza.com with Armoza’s visual identity.
First Google results: Instagram + white-label page.
Payments with Mercado Pago — instant funds
Daily cash flow to reinvest in food and show offerings.
Optimized multi-event schedule
Panel that schedules 10+ simultaneous activities in minutes.
Personalized reviews module
Survey sent 24h after the event covering music, food, bar, and service.
Weekly report guiding improvements — ratings already raised from 4.5 ★ to 4.8 ★.
Custom membership system
Club | Benefits managed by Fanz |
|---|---|
Membresía Armoza | Free entry to all events, 1 monthly tasting, 15% off food, drinks, and wines, birthday gift. |
Wines Club SILVER | Monthly box of 3 wines, 10% off purchases, and one free tasting. |
Wines Club GOLD | Monthly box of 6 wines, 15% off purchases, and one free tasting. |
Automatic signup and renewal by card → recurring revenue.
Discounts applied by scanning ID — zero manual work.
24/7 support and fast developments
Custom features delivered in 1–2 weeks.
Results in 90 days
Indicator | Before | After | Impact |
|---|---|---|---|
Event publishing time | 15 min | 3 min | 5× faster |
Payment conversion rate | 82% | 97% | +15 pp |
Funds before the event | 0% | 100% | Immediate cash flow |
Active members | 0 | 66 | New recurring revenue |
Testimonial
“We went from depending on Passline to having our own ecosystem: we get paid instantly, members sign up by themselves, and reviews tell us every week what to improve.”
— Hernán Armoza, Founder & Director
Conclusion
With Fanz, the largest cultural center in Buenos Aires:
Controls its brand and community with its own domain and membership clubs.
Gets paid in real time and finances improvements without waiting for settlements.
Listens to its audience with automatic reviews and acts on that feedback.
Sells out every event thanks to AI remarketing and an agile multi-event schedule.
Want the same independence and loyalty for your cultural space? Request a free demo and transform your box office in hours.
Book your meeting today.
Sell with your own branding and domain, get instant payouts, and boost your sales by up to 35% with automated remarketing.
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