Introduction

Art schools that sell courses and tickets often depend on several disconnected tools: e-commerce for courses, ticketing platforms for events, and external gateways for payments. This fragmented model consumes hours of management every month and makes customer retention difficult. In this story, you’ll see how an acting school migrated to a unified platform and turned one-off sales into recurring revenue through memberships and automated remarketing.

The challenge: two systems and zero recurrence

Identified problems

• Courses sold month-to-month on WooCommerce → high effort to re-sell to the same student.

• Tickets for performances managed on Atrápalo → scattered audience data and no brand control.

• Manual payments and constant reminders consuming up to 20 hours a week from the team.

Negative impact

• Lack of financial predictability.

• Fragmented student experience and fewer organic recommendations.

• Brand diluted under third-party domains.

The solution: white-label platform with memberships and AI

Own domain and branding

• Course, event, and membership sales on actuartestudio.com.

• Own branding throughout the entire funnel.

• SEO positioning for the ActuarteStudio brand.

Recurring memberships

• Monthly plans that bundle courses, workshops, and event benefits.

• Students pay once and installments are debited automatically via Mercado Pago.

AI-powered remarketing

• Student segmentation by attendance, interests, and plan expiration.

• Automatic sending of reminders and personalized offers (+32% reactivations in 14 days).

Results after 2 weeks

Founder’s testimonial

“We went from selling ‘products’ to selling memberships. In just two weeks, the company aligned with recurring revenue and automated processes that freed up the team. The change was a 180° turn and you were always there for us.”
— Iván Sineiro, CEO & Founder of ActuarteStudio

Frequently asked questions

How long does migration to the platform take?
Less than a week if you already have your course and event catalog ready.

Can we keep our current payment methods?
Yes. Integration with Mercado Pago is native and supports credit cards, debit cards, and transfers.

Conclusion: from month-to-month to the membership model

Centralizing sales and automating payments turns art schools into sustainable businesses, with stable cash flow and fewer manual tasks. If your academy needs predictability and customer loyalty, request a free demo and replicate this success story.