Introduction

Sincronía Deportiva produces marathons in Buenos Aires and La Plata. They needed full control over their brand, instant liquidity for logistics, and a checkout that asked for T-shirt sizes. With Fanz, they got their own domain, local payments, and a referral program that turned runners into promoters.

The challenge: Eventbrite limited growth

Key problems

• Eventbrite domain and branding → low differentiation.

• Funds held until after the race.

• Rigid checkout: couldn’t ask for sizes or customize emails.

• No referral program → relied on expensive ads.

The Fanz solution: autonomy + viral marketing

Domain and Mercado Pago payments

• Sales at tickets.sincroniadeportiva.com.ar.

• Instant funds for shirts, barriers, and timing systems.

Customizable checkout

• Optional fields: T-shirt size, age group, running club.

• Post-purchase email with kit pick-up instructions.

Integrated referral program

• Unique link after purchase.

• Automatic refund: 30%, 50%, or 100% depending on referred volume (configurable).

• +10% average registrations since launch.

AI remarketing

• Emails segmented by city and distance (5K / 10K / 21K).

• 42% open rate.

Results in the latest season

Testimonial

“With our own domain and referral program, runners bring in more runners and we get paid instantly. Fanz lets us ask for sizes, send kit info, and close registrations without stress.”
— Production Team, Sincronía Deportiva

Conclusion

Fanz enabled Sincronía Deportiva to:

• Strengthen their brand with their own domain and branding.

• Finance logistics with instant Mercado Pago payments.

• Personalize checkout with key runner experience data.

• Boost sales by 10% thanks to the referral program and cut ad spend.

Do you organize races and want similar results? Request a free demo and speed up your ticketing today.