Ticketing for Sporting Events
Ticketing for Sporting Events
Ticketing for Sporting Events
Written by:
Julian Neuss
6 minutes
6 minutes
6 minutes
Seats, season passes, and memberships all in one tool.
In this post:
Section
Section
Section
Introduction
Sporting events are an incredible opportunity for fans to gather and enjoy their favorite teams or athletes. Buying tickets can often be a hassle, but with modern technology—such as QR codes and integrated access control & POS systems—entry becomes faster, smoother, and more secure.
Sports events now offer a variety of purchase options: early bird sales, general ticket sales, and even hospitality packages, allowing fans to choose the best fit for their needs. Event details such as schedules, pricing, and ticket availability are typically available on the official event website or through the venue’s app.
Mid-Sized Sporting Events
Games like futsal, volleyball, or league basketball require an efficient access control system to keep fans safe and comfortable. An integrated door control and POS app offers a complete solution for ticket management and access control—letting organizers manage admission lists, barcodes, and QR codes seamlessly.
Fans can purchase tickets online or at the box office, and additional services such as parking or food can be bundled in to create a better overall experience.
The Problem
Limited capacity & poorly managed season passes
Your 2,500-seat venue sells season passes, but still issues physical tickets that get lost or forged.
Mix of general admission & reserved seating
One game sells both standing “general” and premium center-plate seats—but most generic platforms can’t mix them in the same checkout, leading to cart abandonment.
Weak marketing data
You can’t tell who buys reserved vs. general, or how many are away fans—making it difficult to segment promotions.
Payment & invoicing headaches for amateur clubs
High commissions hurt small clubs; manual tax filing is a time sink.
Walk-up sales chaos
Game day brings unexpected walk-in fans, and syncing in-person sales with online inventory is slow—leading to oversells or empty spots.
Security concerns
Duplicate tickets or altered PDFs cause incidents and fines.
Merch & concession sales without tracking
Cash-only T-shirts and food sales make it impossible to measure margins or forecast stock.
The Solution — Fanz for Sports Events
Mixed ticket types in one checkout
3D seat-map for reserved seating + standing general admission + “Game + Concession Combo.”
Fans get seat previews and upsell prompts: “Upgrade to Reserved” if seats are available.
Digital QR season passes
Season passes stored digitally eliminate physical ticket issues.
If a passholder can’t attend, they can release their seat for resale—generating extra club revenue.
Zero-commission payouts
Optional fee passed to the fan; integrates with Mercado Pago or other processors; auto-invoices for both individuals and corporate clients.
Integrated box office
In-person sales print barcoded tickets synced to online stock in real time—eliminating oversells.
Security staff roles
Scanners flag banned IDs and integrate with admission restriction lists.
Attendance & marketing dashboard
Heatmap shows under-filled sections—trigger a flash coupon for “Families with Kids.”
Track concession combo pick rates to adjust stock and pricing.
Merch & concessions integration
All sales go through Fanz, providing data while preventing cash leakage.
Referral program
Offer discounts to fans who bring friends via a referral link—driving organic growth.
Fan Experience
Sports events are more than just the game—they’re a full-day experience. With integrated ticketing and access control, fans can easily check event schedules, pricing, and seat availability, and make secure purchases online or at the box office.
Bundled packages, multi-game passes, and special offers give fans more value and a richer experience.
Secure Ticketing
Security is key. With safe payment technologies, personal data protection, and fraud prevention, fans enjoy peace of mind knowing their tickets are valid and guaranteed.
Call to Action
Want a packed stadium and no box office chaos?
Book your 15-minute demo and launch your sports ticketing platform this week with Fanz.
Introduction
Sporting events are an incredible opportunity for fans to gather and enjoy their favorite teams or athletes. Buying tickets can often be a hassle, but with modern technology—such as QR codes and integrated access control & POS systems—entry becomes faster, smoother, and more secure.
Sports events now offer a variety of purchase options: early bird sales, general ticket sales, and even hospitality packages, allowing fans to choose the best fit for their needs. Event details such as schedules, pricing, and ticket availability are typically available on the official event website or through the venue’s app.
Mid-Sized Sporting Events
Games like futsal, volleyball, or league basketball require an efficient access control system to keep fans safe and comfortable. An integrated door control and POS app offers a complete solution for ticket management and access control—letting organizers manage admission lists, barcodes, and QR codes seamlessly.
Fans can purchase tickets online or at the box office, and additional services such as parking or food can be bundled in to create a better overall experience.
The Problem
Limited capacity & poorly managed season passes
Your 2,500-seat venue sells season passes, but still issues physical tickets that get lost or forged.
Mix of general admission & reserved seating
One game sells both standing “general” and premium center-plate seats—but most generic platforms can’t mix them in the same checkout, leading to cart abandonment.
Weak marketing data
You can’t tell who buys reserved vs. general, or how many are away fans—making it difficult to segment promotions.
Payment & invoicing headaches for amateur clubs
High commissions hurt small clubs; manual tax filing is a time sink.
Walk-up sales chaos
Game day brings unexpected walk-in fans, and syncing in-person sales with online inventory is slow—leading to oversells or empty spots.
Security concerns
Duplicate tickets or altered PDFs cause incidents and fines.
Merch & concession sales without tracking
Cash-only T-shirts and food sales make it impossible to measure margins or forecast stock.
The Solution — Fanz for Sports Events
Mixed ticket types in one checkout
3D seat-map for reserved seating + standing general admission + “Game + Concession Combo.”
Fans get seat previews and upsell prompts: “Upgrade to Reserved” if seats are available.
Digital QR season passes
Season passes stored digitally eliminate physical ticket issues.
If a passholder can’t attend, they can release their seat for resale—generating extra club revenue.
Zero-commission payouts
Optional fee passed to the fan; integrates with Mercado Pago or other processors; auto-invoices for both individuals and corporate clients.
Integrated box office
In-person sales print barcoded tickets synced to online stock in real time—eliminating oversells.
Security staff roles
Scanners flag banned IDs and integrate with admission restriction lists.
Attendance & marketing dashboard
Heatmap shows under-filled sections—trigger a flash coupon for “Families with Kids.”
Track concession combo pick rates to adjust stock and pricing.
Merch & concessions integration
All sales go through Fanz, providing data while preventing cash leakage.
Referral program
Offer discounts to fans who bring friends via a referral link—driving organic growth.
Fan Experience
Sports events are more than just the game—they’re a full-day experience. With integrated ticketing and access control, fans can easily check event schedules, pricing, and seat availability, and make secure purchases online or at the box office.
Bundled packages, multi-game passes, and special offers give fans more value and a richer experience.
Secure Ticketing
Security is key. With safe payment technologies, personal data protection, and fraud prevention, fans enjoy peace of mind knowing their tickets are valid and guaranteed.
Call to Action
Want a packed stadium and no box office chaos?
Book your 15-minute demo and launch your sports ticketing platform this week with Fanz.
Introduction
Sporting events are an incredible opportunity for fans to gather and enjoy their favorite teams or athletes. Buying tickets can often be a hassle, but with modern technology—such as QR codes and integrated access control & POS systems—entry becomes faster, smoother, and more secure.
Sports events now offer a variety of purchase options: early bird sales, general ticket sales, and even hospitality packages, allowing fans to choose the best fit for their needs. Event details such as schedules, pricing, and ticket availability are typically available on the official event website or through the venue’s app.
Mid-Sized Sporting Events
Games like futsal, volleyball, or league basketball require an efficient access control system to keep fans safe and comfortable. An integrated door control and POS app offers a complete solution for ticket management and access control—letting organizers manage admission lists, barcodes, and QR codes seamlessly.
Fans can purchase tickets online or at the box office, and additional services such as parking or food can be bundled in to create a better overall experience.
The Problem
Limited capacity & poorly managed season passes
Your 2,500-seat venue sells season passes, but still issues physical tickets that get lost or forged.
Mix of general admission & reserved seating
One game sells both standing “general” and premium center-plate seats—but most generic platforms can’t mix them in the same checkout, leading to cart abandonment.
Weak marketing data
You can’t tell who buys reserved vs. general, or how many are away fans—making it difficult to segment promotions.
Payment & invoicing headaches for amateur clubs
High commissions hurt small clubs; manual tax filing is a time sink.
Walk-up sales chaos
Game day brings unexpected walk-in fans, and syncing in-person sales with online inventory is slow—leading to oversells or empty spots.
Security concerns
Duplicate tickets or altered PDFs cause incidents and fines.
Merch & concession sales without tracking
Cash-only T-shirts and food sales make it impossible to measure margins or forecast stock.
The Solution — Fanz for Sports Events
Mixed ticket types in one checkout
3D seat-map for reserved seating + standing general admission + “Game + Concession Combo.”
Fans get seat previews and upsell prompts: “Upgrade to Reserved” if seats are available.
Digital QR season passes
Season passes stored digitally eliminate physical ticket issues.
If a passholder can’t attend, they can release their seat for resale—generating extra club revenue.
Zero-commission payouts
Optional fee passed to the fan; integrates with Mercado Pago or other processors; auto-invoices for both individuals and corporate clients.
Integrated box office
In-person sales print barcoded tickets synced to online stock in real time—eliminating oversells.
Security staff roles
Scanners flag banned IDs and integrate with admission restriction lists.
Attendance & marketing dashboard
Heatmap shows under-filled sections—trigger a flash coupon for “Families with Kids.”
Track concession combo pick rates to adjust stock and pricing.
Merch & concessions integration
All sales go through Fanz, providing data while preventing cash leakage.
Referral program
Offer discounts to fans who bring friends via a referral link—driving organic growth.
Fan Experience
Sports events are more than just the game—they’re a full-day experience. With integrated ticketing and access control, fans can easily check event schedules, pricing, and seat availability, and make secure purchases online or at the box office.
Bundled packages, multi-game passes, and special offers give fans more value and a richer experience.
Secure Ticketing
Security is key. With safe payment technologies, personal data protection, and fraud prevention, fans enjoy peace of mind knowing their tickets are valid and guaranteed.
Call to Action
Want a packed stadium and no box office chaos?
Book your 15-minute demo and launch your sports ticketing platform this week with Fanz.
Book your meeting today.
Sell with your own branding and domain, get instant payouts, and boost your sales by up to 35% with automated remarketing.
