Introduction

Measuring the results of a public relations campaign is essential to evaluate its effectiveness and its impact on the target audience. In today’s digital landscape, having effective tools and strategies to measure campaign success is crucial. Proper planning and data analysis allow organizers to adjust communication, achieve their goals, and ensure the success of any event.

A well-measured and analyzed campaign not only improves the audience experience but also optimizes resources and maximizes ROI.

The Problem

Fragmented sales through promoters
Each promoter sells from their own Excel list, creating duplicates and poor traceability.

Counterfeit tickets
Screenshot sharing lets unauthorized guests in, hurting revenue and overcrowding the venue.

Risky cash handling
Promoters collect cash and bank transfers, making reconciliation slow and fraud risk higher.

Lack of marketing data
No insights on who attended, which DJs attract the most people, or where buyers came from.

Disorganized bar close-out
Onsite drink sales go untracked, leading to losses and mismatched accounts.

Last-minute changes
Venue changes schedule or conditions and you need to alert 10,000 scattered ticket buyers instantly.

The Solution — Fanz for Private & Themed Parties

1. White-label ticketing

   

   • Custom domain, event producer’s logo, and party colors for a branded experience.

   • Immediate purchase confirmation email with unique QR code.

2. Unique links per promoter

   

   • Each promoter gets a trackable URL; monitor sales, conversions, and automatic cashback.

   • Live sales rankings encourage healthy competition.

3. Ultra-fast QR validation

   

   • 0.2-second scans, duplicate detection, and dark mode for nightclub lighting.

   • Live capacity counter with alerts at 95% of legal limit.

4. Integrated bar sales

   

   • Shorter lines and higher per-person spend with tracked drink and consumption data.

     
     

5. Push notifications & segmented emails

   

   • Send door time info and maps 24 hours before.

   • Instant alerts for lineup changes.
     
     

6. Marketing dashboard

   

   • View sales origin by promoter, Instagram Ads, Google Ads, word-of-mouth, and other channels.

   • ROI per channel and true customer acquisition cost.
     
     

7. Bar close-out

   

   • Full consumption, reload, and refund report; downloadable PDF for your accountant.

     
     

8. Refund management

   

   • Keeps revenue steady while reducing illegal resale.

Planning

Success starts with clear, measurable PR goals. Define your target audience, craft a concise message, and select the right communication channels. Align every step with your objectives for maximum impact.

User Experience

The ticketing platform should be intuitive, secure, and transparent. Users must be able to find event info quickly, choose from multiple payment options, and receive prompt customer support. A positive experience boosts satisfaction, loyalty, and word-of-mouth.

Security & Logistics

Secure payment processing, user data protection, efficient ticketing, and event coordination are non-negotiable. Properly planned and executed, they ensure smooth operations and a memorable attendee experience.

Case Study — Fiesta PREVIEW.mp4, Los Cardales

With 1,200 attendees, Fiesta PREVIEW.mp4 increased average ticket value by 21%, eliminated gatecrashers, and improved guest services after implementing Fanz’s QR and wallet system.

Call to Action

Ready to sell out your next party and track every dollar?
Book your 15-minute demo and launch your nightlife ticketing platform today.