Introduction

The ticketing platform for workshops and courses is an essential tool for any fine arts event in Buenos Aires, Argentina. It offers a simple and effective way to manage registrations and ticket sales, allowing organizers to focus on the production and curation of the exhibition or performance.

With a ticketing platform, users can easily and securely access event information, purchase tickets, and register for activities. This not only improves the user experience but also increases revenue and reduces the administrative workload for organizers.

Problem

You run a cultural center with an eclectic schedule: screen-printing workshops, film series, soccer matches, chess tournaments, and fairs. Your pain points: the need to take effective actions to improve event management.

Overlapping events in the cultural center’s ticketing system
With several rooms available, schedules overlap, and the audience gets confused between “Chess Class” and “Harry Potter Jam.” Coordinating activities effectively is essential to avoid such mix-ups.

Multiple payment flows
Some workshops are paid monthly, others per single class; shows are sold with general admission. Using three different systems makes reconciliation complicated.

Lack of digital identity
You want ticket sales to reflect the design and aesthetics of your cultural center, but external widgets break your website’s experience and redirect users to unfamiliar domains.

Member and volunteer management in the platform
You need to assign roles: administrator, ticket seller, instructor, validator. In the current system, a permissions error can expose sensitive data. It’s essential to manage access rights effectively to prevent such errors and ensure each category of attendee has the right permissions.

Scattered advertising and retention
You manage Mailchimp, Instagram, and a WhatsApp group. There’s no unified database to segment “ceramics students” vs. “concert audience.” It’s crucial to use metrics to measure the effectiveness of your communication campaigns.

Solution

Fanz for Cultural Centers centralizes everything in one platform, highlighting key features that help organizers manage and optimize attendance at workshops and courses.

1. Master multi-room calendar

• Each physical space has its own color and capacity; the system prevents overlaps.

• The public can filter by date and activity type directly from your website.

• The importance of data analysis to improve event organization cannot be overstated.

2. Tickets, memberships, and subscriptions

• Set monthly plans for frequent students and single tickets for special events.

• Automatic discounts for members when purchasing evening show tickets.

3. Unified domain and branding

• Sales landing page integrable via iframe or subdomain.

• Transactional emails with your visual identity and the center’s signature.

4. Granular roles and permissions

• Instructors can create events but not view accounting data.

• Ticket sellers print roll tickets and validate QR codes.

• Change history logs who did what and when.

5. CRM and smart segmentation

• Unified database: name, email, interests, last attendance.

• AI engine auto-tags based on activity (“art courses,” “live music”).

• Segmented email campaigns in one click.

6. Global and per-activity analytics

• Dashboard with revenue metrics filterable by week, month, or custom range.

• Occupancy KPIs by room and by format (workshop, concert, fair).

• Results provide valuable insights for event management.

7. Key local integrations

• Stripe for instant payments and automatic invoicing.

8. Real-time notifications

• Push notification to the director when a course reaches 80% capacity.

• Alert to the instructor if a seat becomes available due to cancellation.

9. Consolidated end-of-day report

• Daily report that combines box office, courses, and internal bar sales.

• Accounting export for your management system or Excel.

Visual Arts and Exhibitions

Visual arts are a core pillar in our cultural centers, promoting both preservation and artistic innovation. Museums and galleries, such as the National Museum of Fine Arts in Argentina, play a key role in showcasing these works. Our ticketing platforms not only facilitate purchases but also offer access to digital add-ons, such as interactive catalogs and virtual guided tours, allowing art lovers to plan visits efficiently and enjoy an enriched experience.

Music, Dance, and Sensory Experiences

Music and dance are artistic expressions that enhance our programming. We offer concerts, recitals, and dance performances that require efficient ticketing, discounts, and promotions to attract more audiences. Day passes allow visitors to enjoy multiple events with a single ticket, complemented by memberships that grant access to monthly concerts and exclusive events.

Theater, Cinema, and Themed Events

Theater and cinema have a prominent place in our cultural centers. Our ticketing platforms provide an easy and secure purchase experience, along with added services like organizing special events. These include themed nights such as Tinder Night and chess tournaments, which attract diverse audiences and foster social interaction. These activities are complemented by the sale of monthly products like wines, enriching the visitor experience.

Additional Services and Event Management

Our cultural centers also offer additional web services, such as wedding organization and office day passes, adapting to visitors’ needs. Integration with food service management systems like Fudo allows us to provide a complete gastronomic experience, optimizing food and beverage sales during events. Our platforms also enable the sale of add-ons and products, such as art catalogs and exclusive merchandise.

Innovation and Connectivity

Connectivity is key to the success of our cultural centers. We have implemented systems that integrate multiple platforms and services, making event management easier and improving the user experience. This includes offering personalized services and selling exclusive products such as memberships and add-ons that enrich the cultural offering and foster active audience participation.

Conclusion

In summary, our cultural centers are dynamic spaces where visual arts, music, dance, theater, and cinema converge. Through ticketing platforms and additional services, we provide a complete and accessible cultural experience tailored to the needs and expectations of our visitors. Innovation and connectivity are fundamental to our success, allowing us to offer a diverse and enriching program that fosters interaction and enjoyment of art in all its forms.

SUCCESS STORY – Centro Cultural Armoza

Centro Cultural Armoza successfully migrated 600 annual events to the Fanz platform, centralizing all its processes into a single efficient system. Thanks to this integration, the cultural center saw a 22% increase in workshop registrations and ticket sales for its various cultural activities. They now have detailed records and real-time metrics for all events, enabling informed decision-making and optimized management of exhibitions and shows.

With over 60 active memberships, Centro Cultural Armoza has strengthened its community of artists and enthusiasts, fostering a rich culture of exchange and learning. The reduction in accounting reconciliation time—from 2 hours to just 20 minutes—has been a major achievement, allowing staff to focus on enhancing the quality of experiences offered.

The center regularly reviews attendee feedback to continuously improve its cultural product and proudly hosts a diverse collection of events that reflect the cultural richness of the country, establishing itself as a sector leader. With our help, Centro Cultural Armoza continues to innovate and deliver programming that celebrates culture and the arts in all their forms.

Call to Action

See how your complete calendar would look in Fanz. Our platform gives you a clear vision to improve cultural event management, allowing you to track key metrics in real time.

Book your 15-minute demo and launch your 2025 calendar stress-free, showcasing the cultural offerings you can promote with Fanz.