What is online ticket sales?

Online ticket sales is the process of selling tickets for events through digital platforms, allowing buyers to quickly and efficiently purchase access to concerts, theatre, festivals, and more. This solution streamlines sales management, optimizes the user experience, and gives organizers detailed control over sales and payment data.

Introduction

Here’s the full step-by-step guide. The advantages of using a ticketing platform include low commissions, real-time sales data access, and fast payment processing. The platform also makes it easier to manage event access, improving organization and the user experience. Good online ticket management is crucial for event efficiency and success.

Why sell your tickets online this year

• 79% of event buyers in Argentina already prefer buying tickets online over physical points of sale (CACE, Ecommerce Report 2024).

• Events offering online tickets sell 32% faster on average than those relying solely on box offices.

• With a ticketing system, you can automate invoicing, control capacity in real time, and launch remarketing campaigns with one click.

Step 1. Define the buying experience you want to offer

1. Event type – concert, theatre, festival, conference

2. Target audience – do they prefer paying in instalments? Mostly use Mercado Pago?

3. Promotion channels – social media, email marketing, influencers, partnerships

The clearer you are on these variables, the easier it will be to set up your platform and campaigns.

Step 2. Choose the right platform

Make onboarding easy for organizers, with quick customization of fields. Integrations with platforms like Google Events can boost event visibility in search results, leading to higher sales and better audience access.

Essential feature checklist

Fanz vs. traditional ticketing

• No hidden buyer fees

• Optional white label with your own domain

• Automated remarketing

Step 3. Configure payment methods

• Mercado Pago – most accepted, allows interest-free instalments

• Stripe – useful for international sales

Step 4. Design a transparent fee policy

• No fees for attendees – absorb the fee in your base price

• Split fee – show commission separately (most common)

• Zero cost – pass fee to guest organizer (ideal for charity events)

Clear messaging in checkout can reduce abandonment by up to 18%.

Step 5. Boost online ticket sales

SEO & organic traffic

• Optimize event landing pages with “sell tickets online for {event type}”

• Publish evergreen content like “How to sell tickets online without fees”

Paid ads

• Meta Ads: segment by interests (band fans, genre, city)

• Google Ads: target “buy tickets + event” searches

• TikTok Spark Ads: use clips from past shows for Gen Z

Partnerships & influencers

• Use tracked discount codes (e.g., FANZ10)

• Revenue share with creators (PayPal Payouts or unique links)

Step 6. Measure, optimize, and scale

• Use GA4 & ecommerce tracking to monitor conversions

• Remarketing: cart abandonment lists + look-alike audiences

• Update prices & capacity in real time to create FOMO (e.g., “tickets remaining” bar in Fanz)

FAQs

Can I sell tickets online without my own website?
Yes. Fanz creates a white-label landing in minutes with your logo and domain.

How long until I get paid?
Between 0 and 35 days depending on settings; Mercado Pago offers instant release with an extra fee.

Conclusion

Selling tickets online in 2025 is more than just adding a payment button — it means choosing the right platform, complying with Argentine regulations, and executing a complete marketing plan. With Fanz, you get a ready-to-scale ticketing system, no surprises, and 100% in Spanish.

Ready to try it? Create your event for free in Fanz and start selling today.