When an event producer —or a theatre director, or the coordinator of a cultural centre— types “ticketing platform” into Google, it’s usually urgent: seats need to sell now, social media posts are already live, and sponsors are asking about promotional materials. That search turns up many well-known ticketing companies, most of them foreign, with fees and commissions that don’t always fit an Argentine budget.

In this 1,500-word guide, you’ll learn:

• What exactly a ticketing platform is and why it should handle both ticket sales and event management in one place

• The weaknesses of traditional ticketing services

• How to launch your own white-label ticketing platform in minutes with Fanz, the Argentine platform without abusive commissions

• A real step-by-step to publish your first event

• Answers to frequently asked questions we receive every week

By the end, you’ll understand why Fanz is the platform best suited to the local market.

1. Ticketing platform: in simple terms

A ticketing platform is a website that lets you create, publish, and sell tickets online — but that’s just the beginning. The ideal ticketing solution also manages seating capacity, sends buyers their QR codes, settles payments into your account, and shows you live sales stats. When all this runs under your own domain (e.g., entradas.microteatro.com.ar), it’s called a white-label ticketing platform.

Why isn’t a simple Mercado Pago button enough?

• No assigned seating

• No anti-fraud QR codes

• No automatic reminders

• No box office splits or per-performance sales reports

In short: a payment link handles the transaction, but the audience experience and internal operations are left hanging.

2. Features of a good ticketing platform

A quality ticketing system must be much more than just a place to sell tickets — it should deliver a complete experience for both organisers and buyers. Essential features include:

• Intuitive management system: Easy to use for creating, managing, and selling tickets efficiently.

• Competitive pricing with no hidden fees: Transparent pricing lets organisers maximise their earnings.

• Simple, secure checkout: Fast and trustworthy for buyers, reducing hesitation.

• Access to buyer data: Allows personalisation and upselling opportunities.

• Clear messaging: Fast, helpful error handling to resolve problems quickly.

Problems with traditional ticketing services:

• Commissions of 8% to 18%, eating into margins

• Third-party branding during checkout, weakening your identity

• Support in another time zone, leaving weekend queries unanswered

• Late payouts, sometimes a week after the event

• Missing local features: AFIP invoicing, peso instalments, Mercado Pago integration

Fanz was built to solve each of these issues for the Argentine market.

3. Why Fanz is the Argentine platform that multiplies sales

Fact: Organisers who switched to Fanz saw up to a 35% revenue increase thanks to referrals and automated remarketing.

4. Benefits for organisers

Using a ticketing platform like Fanz offers multiple benefits for event organizers, allowing them to optimize their operations and maximize their revenue. Some of the main benefits include:

• Full control over pricing: The ability to offer competitive prices without additional fees allows organizers to maintain control over ticket prices, ensuring they can maximize their profits.

• Access to valuable data: Obtaining detailed information about buyers makes it possible to personalize the event experience and offer additional services that can increase customer satisfaction and loyalty.

• Efficient management system: An intuitive, easy-to-use system makes it simple to create and sell tickets, saving time and reducing administrative workload.

• Improved purchase experience: Providing a simple and secure purchase process increases customer satisfaction, which can translate into greater loyalty and repeat purchases.

• Effective promotion: The ticketing platform enables efficient promotion of events and services, increasing visibility and sales levels.

These benefits allow organizers to focus on what truly matters: delivering quality events and memorable experiences for their attendees.

5. Benefits for customers

Customers also benefit greatly from using a ticketing platform like Fanz, enjoying an optimized and hassle-free purchasing experience. The main benefits include:

• Access to a wide list of events: The ability to easily explore and find a large variety of available events and tickets, making it easier to purchase the desired tickets.

• Competitive prices with no additional charges: Enjoying fair prices with no hidden fees allows customers to get the best value for their money.

• Simple and secure purchase process: A fast and secure buying process reduces hesitation and increases customer confidence in the platform.

• Clear messages in case of issues: In the event of errors or problems, receiving clear and concise messages helps resolve any issues quickly and efficiently.

• Easy access to tickets: Being able to quickly and easily access tickets allows customers to enjoy their event experience without worries.

These benefits ensure that customers have a positive buying experience, which can increase satisfaction and loyalty toward the platform.

6. Step-by-step guide to publishing your first event with Fanz

Do you have ten free minutes? That’s all you need to put your show on sale.

Step 1 – Create your account
Go to fanz.com.ar, click Log In, and enter your email and password. You’ll receive a verification email — open it and you’re all set.

Step 2 – Start your white-label ticketing site
In the dashboard, go to White Label and type the subdomain you want: tickets.microteatro.com.ar. With two DNS records provided by Fanz, your domain will be connected.

Step 3 – Enter event details
Click Create Event. Upload the main image, enter the event name (Premiere The Tempest), and write a short description. Click Improve with AI if you want the text to include emojis and persuasive formatting.

Step 4 – Set the location
Type the address — Google Maps will suggest the correct one. If your venue has numbered seating, choose the 3D seating map. If you want to hide the address until the show date, enable Secret Location.

Step 5 – Add dates
Mark the first performance date and time in the calendar. If it repeats every Saturday, use the multiple-date generator: select “Saturday” and choose the date range — the system creates all 12 performances for the season.

Step 6 – Create tickets
Name, quantity, and price. If you want a VIP row at $12,000 and general seating at $8,000, simply add another ticket. Activate Show service fee included if you want a rounded final price.

Step 7 – Buyer information
Select email, first name, last name, and ID. For children’s shows, you could add “Child’s age.”

Step 8 – Advanced options
Turn on the Referral Program so each attendee gets a unique link; for every friend who buys, the original buyer gets $500 cashback directly to their card.

Step 9 – Extra sections
If your play has an intermission and a post-show Q&A, add an Agenda and write: “8:00 pm show / 9:30 pm talk with the director.”

Step 10 – Publish
Click Preview. If everything looks good, click Publish. In less than a minute, your event is live. Share the link on social media and start selling tickets immediately.

So simple — no spreadsheets, no endless email threads, no waiting for a developer.

7. Quick success story

Teatro ADN Salta went from selling paper booklets to filling 92% of its seats on average using Fanz’s white-label platform. With a 3D seating map and instant payment, they now lead Google searches for “entradas teatro Salta.”

(You can find the full story in our Success Stories section.)

8. Frequently asked questions about ticketing and Fanz

Can I use my Mercado Pago account? Yes. Just connect your email and start receiving payments instantly.

Does Fanz work for free events? Absolutely. You can publish a $0 ticket and still control capacity with QR codes.

Does the platform print physical tickets? Yes. From the Box Office section, you can generate thermal rolls and scan them just like digital tickets.

How do box office splits work? Create a rule: “Artist 70%, venue 30%.” Each sale is split live, and the final PDF is downloaded when the show closes.

What if I need help on a Saturday night? The built-in chat replies 24/7 in Spanish — no waiting until Monday.

What if I get a communication error? It’s important to send us a clear, concise message so we can resolve any issue quickly.

9. Conclusion: Your event deserves more than a spreadsheet and a payment link

A ticketing platform is not just a payment button — it’s the gateway to your show, museum, party, or conference. With a complete ticketing solution, you control everything from the cover image to the moment the attendee scans their QR code. And when that platform is Argentine, with local support and features designed for our market, the experience is seamless. Fanz offers your own domain, 3D seating maps, live analytics, automatic referrals, cashless payments, and AFIP invoicing — all in one screen. In under ten minutes, you can go from idea to actual sales. Try it today — creating your account is free — and see why our clients call Fanz the ticketing platform that multiplies sales.

Final CTA:
Book a 15-minute demo and publish your next event with your brand front and centre. No mandatory commissions, no complications — just sold tickets.